The windproof Zippo lighter appeals to smokers and campers because it is and has been a reliable igniter for the past 76 years. The Zippo lighter, produced in Bradford Pennsylvania, has achieved its popularity as a dependable product for lighting cigarettes, pipes and cigars. Zippo lighters are widely recognized around the world because it has been featured in over 1,500 movies, stage plays and television shows. The famous Zippo “click” has been used in songs and the lighters themselves have been featured on album covers as well as tattooed on famous rockers skin.[1]
The contextual system is social/cultural
The social contextual system supports the history of the Zippo lighter. It is widely recognized and used in social activities. One major benefit of this system is familiarity. The Zippo lighter is considered a quality lighter in America. [2] The Zippo brand has a 98 percent awareness rate. That means 98 out of every 100 Americans has knowledge of the Zippo name and lighter. [3]
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