PRACTICAL
The glossy color samples, on the left and right sides of the diagram, show the viewer what colors are available. By having the color sample extend off the wall into a convex shape, the viewer can see how light will reflect off of a rounded painted surface, just as it would on an actual car.
PERSUASIVE
This wall of color choices persuades the viewer to walk up and personally interact with the display. The high gloss texture of the smooth round buttons and the unclear messages, which can be revealed by sliding the panels, encourages spectators to slide the panels themselves.
POETIC
This is one of the most beautiful sites in the whole place; as it should be. The lighting illuminates every square inch of the fresh painted body and adds definition to its subtle crisp curves. Centered on its platform and blocked of from all the other average normal cars, this adventures mass of muscle takes all the glory. As you look in the open door at the comfortable low seats and the spacious interior you can't help but picture yourself sitting in it. They wont let you sit in this one. They keep it reserved for the elite. Just like you when you own yours.
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