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DirtCheapDesigns - jblakejly@aol.com

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Drunk driving prevention - BOSS - Free drawing

K A N S A S   C I T Y

465 DESIGNATED DRIVERS +35 extra

4 bars

5 months

3 DDs a night (21 per week)

The designated driver receives the wristband from the bouncer at the door or from the bar tender who will also give them their decoder cup. The decoder cup can be used to see hidden messages on coasters. Each of 11 different styles of coasters will have 3 - 5 different prompts on them for the designated driver to use to liven up the party.

At the beginning of the 5 months each bar will get 500 decoder cups & wristbands with 11 sets of 87 different coasters. Here are some of the messages that will be hidden on the coasters.

TRUE/FALSE

- 62% of Americans report that they have used the service of a designated driver. true

- 8. Alcohol consumption increases during the time of the full moon. False it decreases

- Sucking on pennies will have no affect on the results of a breathalyzer test. true

TRIVIA

- What is the average number of grapes it takes to make a bottle of wine? 600

- What President was elected on a pledge to end National Prohibition in 1932. Franklin D. Roosevelt

- What kind of alcohol did Christopher Columbus bring on his voyage to the New World? Sherry

DID YOU KNOW

- One glass of milk can give a person a .02 (BAC) on a Breathalyzer test.

- The U.S. Marines’ first recruiting station was in a bar.

- The longest bar in the world is 684 feet long and is located at the New Bulldog in Rock 

Island, Illinois.

- The world’s oldest known recipe is for beer.

- Most vegetable, and virtually all fruit juices, contain alcohol

SAYINGS

SAYINGS

- Make a poem using the words liquor and sicker. “beer before liquor, never been sicker”

- All drinkers who speak to the boss must address him or her as such. “Hey Boss”

DOINGS

- Jump every where you go

- Touch  multiple p arts of your body at one time.  nose, head, knees and back

- Everyone a 10 sec. dance. (the boss gets to select the best dancer)

- Drinkers must touch their feet every time they cuss. everyone cusses when they drink!

each bar will get 15 embroidered shirts saying "you're the boss." The shirts will show people who they can to talk to about being a designated driver.

Each bar will get 2 cup dispensers which will hold all their red cups and show people how many cups have been used.

Finally, each designated driver will be entered into a weekly drawing for a free dinner for two (a $35 value). All they have to do is give their wristband, with their name written on it, to the bartender as they leave with their passenger. This will enter them into the drawing.

MX portfolio website (basic nav.)

DESIGN IGNITES CHANGE

scroll down for project brief >

Design Ignites Change

project title:

Use Your Head

project description:

Drunk driving is the leading criminal cause of death, in the United States and, last year, was the cause of 32% of car-crash deaths in Kansas City Missouri. My mission is to motivate people to be designated drivers and make them activists for the cause of preventing drunk driving. Working with bars in Kansas City I will glorify the designated driver by making them “ruler of the drinkers.” I will design posters and cards outlining the DD’s privileges and abilities as the “head” (Toung twisters, games, and giddy tasks.). People will fight over who gets to be the designated driver. I envision other people hearing about this game and want to doing it at other events too.

other name ideas:

Road Block

Sober Kings

Use your head

Utilize

representative image:

Drunk driving poster idea

VA_barnett_prototypes_feedback

Presentation to potential designated driver volunteers

some bars and restaurants already have designated driver programs available for their customers

these programs do help prevent drunk driving if available, unfortunately they are only available at select locations.

The drivers are ether hired or volunteer. they are compensated for gas and in some cases are given free coffee and soda.

there has to be a way to make designated drivers available to everyone every where.

one idea i have is to have volunteer designated drivers on call at only the times they specify.

People who register as an on call designated driver provide the times they are available per week, as well as where they will be at that time. The DD will only be called if the person is within 5 miles of them and will be reimbursed for their gas.

the more people we have registered the more drunk driving accidents we will prevent.

programs like this are effective because people don’t actually have to attend the bar to be a designated driver.

The drivers are helping individuals in their own community.

now all thats left to do is recruit the drivers and get local establishments to participate.

we could make the program available to potential drunk drivers by informing restaurant and bar owners, as well as the general public.

-

the plan is to put up posters and flyers around Kansas City to inform potential drunk drivers and recruit new designated drivers. We also plan to get the word out by going to local church’s and volunteer organizations asking for help and advice about other solutions. we are open to any ideas and suggestions about ways to decrees the amount of drunk driving accidents.

-

after we build this network of drivers we will have to post lists of the designated drivers at local bars and restaurants so that bar owners can recommend drivers to customers based on the time and their location.

at this point i ask for suggestions in hopes that they will offer their time as a designated driver

or recommend others to.

I also leave them with this card which highlights points from the presentation and has my contact information.

VA_early research and presintation

Too many people are being injured from drunk driving car accidents!

Driving while either intoxicated or drunk is fatal.

THE FACTS

· The average BAC among fatally injured drinking drivers is .16

· The relative risk of death for

drivers in single-vehicle crashes with a high BAC is 385

times that of a zero-BAC driver

· For male drivers the risk is 707 times that of a sober driver, according to estimates by the Insurance Institute for Highway Safety (IIHS).

· High BAC drivers tend to be male, aged 25-35, and have a history of DWI convictions and polydrug abuse.

POSSIBLE GOVERNMENT RESOLUTIONS

· Automatic license revocation appears to be the single most effective measure to reduce drunk driving.

· Automatic license revocation along with a mandatory jail sentence appears to be even more effective than just automatic license revocation.

· Impounding or confiscating license plates.

· Mandating the installation of interlock devices that prevent intoxicated persons from starting a vehicle.

· Vehicle impoundment or immobilization.

· Expanding alcohol server training programs.

Implementing social norms programs that correct the misperception that most people sometimes drive under the influence of alcohol.

· Passing and enforcing bans on open containers would probably reduce drunk driving by deterring drinking while driving. Surprisingly, some states have vehicular no open container laws.

· Imposing graded or multi-tiered penalties based on BAC at the time of arrest. This policy is virtually universal with regard to speeding.

· Restricting nighttime driving by young people. This appears to be effective in those states with such restrictions.

· Involving drivers in identifying and reporting possibly drunken drivers to law enforcement authorities by dialing 911 on their cell phones.

In order to lower the percentage of drunk drivers and drunk driving accidents I hope to persuade individuals to consider other options, when faced with the option to drink

and drive in the future.

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I will target those who are at the highest risk of drinking and driving.

brain storm big picture solutions

too many drunk drivers

h

in order for children to become responsible adults parents need to play an active role in there lives. 

people I have contacted

Rockhurst High School – Laurence Freeman

Oakhill Day school – Michelle Pirner

Calvary school – blog mail

St. Paul's Episcopal Day School – blog mail

Barstow School  - kclarke@barstowschool.org

Pembroke hill  - PHS@pembrokehill.org

Saint Pius X high school – blog mail

i hope to work with Santa Fe High school 

Santa Fe High School has a long tradition of being a strong SADD chapter. We are also the SWAT chapter for SFHS. This school year is no different. Our hard working, dedicated members plan to be more active than ever before. We would like to involve other area schools and the community. We wish to spread our message of "no tolerance" to everyone. We have already had two very successful club meetings. We have a wonderful club, faculty, and sponsor. Collectively we would like to get as much of the community involved in saving lives as possible.

communication poster

Our Audience (demographic)

People at highest risk of drunk driving

    -males, 25-30 years old

         +people at bars and events serving alcohol

         +house parties

People and Families who are associated with DD

    

Our message

To prevent Drunk driving. (ignite change)

   -To inform about facts (effects on your community and alternatives to DD)

   -Involve the community in active change (motivate and persuade)

   -Create community followers and organizations (people who have been personally effected)

Why Kansas Citians Drink and drive

DRINKING IS GLAMORIZED BY KC SOCIETY! 

-The local radio station "96.5" has a morning skit called "Afedras Morning Buzz".

-Johnny Dare, the host of "98.9 The Rock," owns a bar.

-Almost every event, listen in the Pitch Weekly, involves drinking.

WHY DO PEOPLE GO TO BARS?

-There is a lack of sober activities in Kansas City.

-biggest reason - To meet the opposite sex - most people there are single.

-to meet friends too.

-Childhood glamorization. 

(the bar, "Knuckle Heads", has popular local shows, put on by The Blues Society. If your under 21 you can't get in.)

(Sometimes, children have to pay more than adults to get into band shows.)

Children a growing up feeling like, in order to enjoy local music, you have to go to a bar.

COMMUNITY

-Membership

  collectable acquired

  common collectable

  similar types of antiques

  sense of belonging-one mans trash is another's treasure

-Influence

  feeling empowered with an influence over the group

  acknowledge others needs and wants

-Integration

  knowing the difference between ones needs and wants

  Rewarding participants for their involvement

  Benefits accrue from more members 

-Emotional Connection

  don't lose interests of members

EX-ryan/blake

focus on the "community experience cycle"

all experiences are in rectangle boxes