Design Ignites Change

project title:

Use Your Head

project description:

Drunk driving is the leading criminal cause of death, in the United States and, last year, was the cause of 32% of car-crash deaths in Kansas City Missouri. My mission is to motivate people to be designated drivers and make them activists for the cause of preventing drunk driving. Working with bars in Kansas City I will glorify the designated driver by making them “ruler of the drinkers.” I will design posters and cards outlining the DD’s privileges and abilities as the “head” (Toung twisters, games, and giddy tasks.). People will fight over who gets to be the designated driver. I envision other people hearing about this game and want to doing it at other events too.

other name ideas:

Road Block

Sober Kings

Use your head

Utilize

representative image:

Drunk driving poster idea

VA_barnett_prototypes_feedback

Presentation to potential designated driver volunteers

some bars and restaurants already have designated driver programs available for their customers

these programs do help prevent drunk driving if available, unfortunately they are only available at select locations.

The drivers are ether hired or volunteer. they are compensated for gas and in some cases are given free coffee and soda.

there has to be a way to make designated drivers available to everyone every where.

one idea i have is to have volunteer designated drivers on call at only the times they specify.

People who register as an on call designated driver provide the times they are available per week, as well as where they will be at that time. The DD will only be called if the person is within 5 miles of them and will be reimbursed for their gas.

the more people we have registered the more drunk driving accidents we will prevent.

programs like this are effective because people don’t actually have to attend the bar to be a designated driver.

The drivers are helping individuals in their own community.

now all thats left to do is recruit the drivers and get local establishments to participate.

we could make the program available to potential drunk drivers by informing restaurant and bar owners, as well as the general public.

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the plan is to put up posters and flyers around Kansas City to inform potential drunk drivers and recruit new designated drivers. We also plan to get the word out by going to local church’s and volunteer organizations asking for help and advice about other solutions. we are open to any ideas and suggestions about ways to decrees the amount of drunk driving accidents.

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after we build this network of drivers we will have to post lists of the designated drivers at local bars and restaurants so that bar owners can recommend drivers to customers based on the time and their location.

at this point i ask for suggestions in hopes that they will offer their time as a designated driver

or recommend others to.

I also leave them with this card which highlights points from the presentation and has my contact information.

VA_early research and presintation

Too many people are being injured from drunk driving car accidents!

Driving while either intoxicated or drunk is fatal.

THE FACTS

· The average BAC among fatally injured drinking drivers is .16

· The relative risk of death for

drivers in single-vehicle crashes with a high BAC is 385

times that of a zero-BAC driver

· For male drivers the risk is 707 times that of a sober driver, according to estimates by the Insurance Institute for Highway Safety (IIHS).

· High BAC drivers tend to be male, aged 25-35, and have a history of DWI convictions and polydrug abuse.

POSSIBLE GOVERNMENT RESOLUTIONS

· Automatic license revocation appears to be the single most effective measure to reduce drunk driving.

· Automatic license revocation along with a mandatory jail sentence appears to be even more effective than just automatic license revocation.

· Impounding or confiscating license plates.

· Mandating the installation of interlock devices that prevent intoxicated persons from starting a vehicle.

· Vehicle impoundment or immobilization.

· Expanding alcohol server training programs.

Implementing social norms programs that correct the misperception that most people sometimes drive under the influence of alcohol.

· Passing and enforcing bans on open containers would probably reduce drunk driving by deterring drinking while driving. Surprisingly, some states have vehicular no open container laws.

· Imposing graded or multi-tiered penalties based on BAC at the time of arrest. This policy is virtually universal with regard to speeding.

· Restricting nighttime driving by young people. This appears to be effective in those states with such restrictions.

· Involving drivers in identifying and reporting possibly drunken drivers to law enforcement authorities by dialing 911 on their cell phones.

In order to lower the percentage of drunk drivers and drunk driving accidents I hope to persuade individuals to consider other options, when faced with the option to drink

and drive in the future.

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I will target those who are at the highest risk of drinking and driving.