Our Audience (demographic)

People at highest risk of drunk driving

    -males, 25-30 years old

         +people at bars and events serving alcohol

         +house parties

People and Families who are associated with DD

    

Our message

To prevent Drunk driving. (ignite change)

   -To inform about facts (effects on your community and alternatives to DD)

   -Involve the community in active change (motivate and persuade)

   -Create community followers and organizations (people who have been personally effected)

Why Kansas Citians Drink and drive

DRINKING IS GLAMORIZED BY KC SOCIETY! 

-The local radio station "96.5" has a morning skit called "Afedras Morning Buzz".

-Johnny Dare, the host of "98.9 The Rock," owns a bar.

-Almost every event, listen in the Pitch Weekly, involves drinking.

WHY DO PEOPLE GO TO BARS?

-There is a lack of sober activities in Kansas City.

-biggest reason - To meet the opposite sex - most people there are single.

-to meet friends too.

-Childhood glamorization. 

(the bar, "Knuckle Heads", has popular local shows, put on by The Blues Society. If your under 21 you can't get in.)

(Sometimes, children have to pay more than adults to get into band shows.)

Children a growing up feeling like, in order to enjoy local music, you have to go to a bar.

COMMUNITY

-Membership

  collectable acquired

  common collectable

  similar types of antiques

  sense of belonging-one mans trash is another's treasure

-Influence

  feeling empowered with an influence over the group

  acknowledge others needs and wants

-Integration

  knowing the difference between ones needs and wants

  Rewarding participants for their involvement

  Benefits accrue from more members 

-Emotional Connection

  don't lose interests of members

EX-ryan/blake

focus on the "community experience cycle"

all experiences are in rectangle boxes

Why People Drive Drunk

Driving while either intoxicated or drunk is dangerous.

THE FACTS

·      The average BAC among fatally injured drinking drivers is.16

·      The relative risk of death for drivers in single-vehicle crashes with a  high BAC is 385 times that of a zero-BAC driver

·      For male drivers the risk is 707 times that of a sober driver, according to estimates by the Insurance Institute for Highway Safety (IIHS).

·      High BAC drivers tend to be male, aged 25-35, and have a history of DWI convictions and polydrug abuse.

                                                                

POSSIBLE GOVERNMENT RESOLUTIONS  

·         Automatic license revocation appears to be the single most effective measure to reduce drunk driving.

·         Automatic license revocation along with a mandatory jail sentence appears to be even more effective than just automatic license revocation.

·         Impounding or confiscating license plates.

·         Mandating the installation of interlock devices that prevent intoxicated persons from starting a vehicle.

·         Vehicle impoundment or immobilization.

·         Expanding alcohol server training programs.

Implementing social norms programs that correct the misperception that most people sometimes drive under the influence of alcohol.

·         Passing and enforcing bans on open containers would probably reduce drunk driving by deterring drinking while driving. Surprisingly, some states have vehicular no open container laws.

·         Imposing graded or multi-tiered penalties based on BAC at the time of arrest. This policy is virtually universal with regard to speeding.

·         Restricting nighttime driving by young people. This appears to be effective in those states with such restrictions.

·         Involving drivers in identifying and reporting possibly drunken drivers to law enforcement authorities by dialing 911 on their cell phones.

 

Hello Senior Year

:)